Ride the Rush
EXPERIENTIAL BRAND POP UP
Extending an existing brand into an engaging environment that people can see, enter, interact with, and remember.
Industry / Experiential Design
Category / Experiential Brand Pop-Up
Software / After Effects, Illustrator, Photoshop, Blender, Figma, Touch Designer
Year / 2026
Card Creative is translating Yamaha x Monster into a temporary physical and digital experience without changing it`s core identity, while designing a pop-up that gives audiences a meaningful reason to enter, interact, and remember the brand.
The “RIDE THE RUSH” Event is to celebrate the launch of Yamaha’s new 2027 YZ250F Monster edition bike. It’s a way to attract motocross fans and be a symbol of conquering features through a shared passion of racing.
Turning a brand people recognize into an experience they can feel, that not only looks good, but creates moments of discovery and engagement.
PROBLEM
Create an experience that feels authentic to Yamaha x Monster while offering something unexpected and engaging. The audience has a clear reason to stop, participate, and remember the experience, with technology and design working together to support the concept rather than decorate it.
SOLUTION
85%
of consumers are more likely to purchase merchandise from a brand after an experiential experience.
91%
report a more positive brand feeling.
76%
of attendees state that exhibit directly influences their decision to visit.
Meet the Team
THE YZ250F
MOODBOARD
PROJECT TIMELINE
COLOR PALETTE
TYPOGRAPHY
ROOM LAYOUT
