Scaffold

Branding 2026

★ Awarded the Heyo Scholarship, Creative South 2026

Scaffold is a free financial literacy service built around a welcoming, in-person studio that feels more like a creative hub than a classroom or bank. It offers workshops, one-on-one guidance, and hands-on activities to help young adults learn budgeting, credit, taxes, and investing in a low-pressure environment. This experience is supported by a companion app with interactive lessons and tools, making financial learning more approachable, social, and practical.

Created for young adults ages 18–26, especially college students and early-career individuals, Scaffold responds to a major gap in financial education. Many are expected to manage bills, savings, and credit with little real guidance, yet most existing tools feel too corporate, overwhelming, or disconnected from their needs. Scaffold reimagines financial literacy as a casual, visual, and supportive experience that helps young adults gain real-world money skills with confidence.

The name Scaffold was chosen to represent the idea of temporary support while something is being built, reflecting the guidance young adults need as they develop lifelong financial skills. It also reinforces the scrappy, resourceful energy of the target demographic, which naturally inspired a subtle construction-influenced design system rooted in progress, growth, and learning.