Syrenas
Band, Album, and Tour Identity 2026
Concept & Goal
Syrenas is a fictional all-girls indie rock band inspired by siren mythology, music culture, and feminine, mysterious aesthetics. Centered around the idea that “the eyes never lie,” the identity uses eyes as a recurring visual element throughout the band's album, tour, and campaign. My goal was to create a believable and immersive music identity that extended beyond a logo or album cover, developing a full campaign across physical and digital touchpoints while also planning, styling, and photographing the band myself.
Personal Connection
Syrenas was inspired by my friend group, whose group chat has always been called “Mermaids.” We all share a strong interest and appreciation for music, so I thought it would be fun to imagine us as a band and create a visual identity around who we might be if we were all musicians. The siren and mermaid themes became a natural connection to our group, while the band's personality and visuals allowed me to turn pieces of our friendships and shared interests into a fictional music world. This made the project feel especially personal and gave me a real group of people to draw inspiration from when developing the band's image.
Process
IT’S ALL IN THE EYES
ALBUM
CD & CASETTE
ADVERTISING MATERIALS
SOCIAL MEDIA
MERCH
MERCH WEBSITE